This is how Andrii Melnyk, National Monitoring and Evaluation Expert of the GEIPP-II Ukraine project, highlights the importance of reliable data in preventing greenwashing.
An industrial park may claim that it operates on renewable energy. But what happens when an investor asks for evidence?
This is where the difference between environmental claims and results that can be measured, verified and demonstrated becomes essential.
In the video, Andrii Melnyk explains how to distinguish genuine environmental performance from greenwashing and why verified data is key to building investor trust.
Planning to establish an industrial park or working on transforming an existing one in line with the eco-industrial park model? Take the online course on EIPs, join thematic events organized by the GEIPP-II Ukraine Project, and participate in EIP Platform meetings.
The GEIPP-II Ukraine project is implemented by the United Nations Industrial Development Organization (UNIDO) in partnership with the Ministry of Economy and Environment of Ukraine, with funding from the Government of Switzerland through the State Secretariat for Economic Affairs (SECO).
